The Place Marketing Company provides a range of services to clients, including:
• Place image and branding - market delivery strategies – creating a distinctive and recognised identity.
• Product development – what is it you are actually selling and why should anybody care.
• Investment promotion strategies – targeting the right people in the right way.
• Benchmarking the competitors – who is really good at this, and what can you learn.
• Partnership approaches – better co-ordination with those who should be working with you, not against you.
• Developing the place marketing mix – making it work for you and your place marketing strategy:
------------o Literature development - design and construction.
------------o Event management – design and implementation.
------------o PR – increasing press and media presence.
• Human resource – finding and developing the best team to exploit the new investment opportunities.
• Customer service – achieving repeat investment by individual or company in your place.
• Resource utilisation – how to achieve impact on a limited budget.
