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Essential Considerations for |
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The Place Marketing Professional |
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| Its all about people – enthuse and attract the people and the companies will come. |
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| Projecting identity – a co-ordinated approach to tourism and corporate investment. |
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| Sustainable investment – knowledge based economies as a vehicle for long term place marketing impact. |
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| Universities – helping to define a sense of place and the bedrock of a knowledge economy. |
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| Understanding the customer – proposition marketing and selling with impact in the place marketing arena. |
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Oxford City Council – www.oxford.gov.uk |
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What we like: |
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• This is a good local government site with simple clear messages about living in, working in and visiting Oxford. |
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| • Whether you live there or don’t there is lots of information & the up to date, easy to read news feature at the top of the home page is good. | |
| • The ‘building pride in our city’ strap line sets a positive tone. | |
What we would change: |
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• The site says little about the opportunities for companies interested in investing in the city. Many local authorities struggle to get this message across with too much emphasis on strategies and too little on pertinent facts and selling messages. |
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| What do you think? | |
| What Matters to You? – The briefing notes that support this page provide a small sample of the issues facing place marketing agencies in their pursuit of impact and success. Tell us what you think about the issues covered here and tell us what else you would like to see covered as a briefing for the Place Marketing Professional. contact us |
| The Place Marketing Professional – If you are not yet receiving the quarterly newsletter for The Place Marketing Professional, and would like to, contact us and we will ensure that you receive a copy of the next issue................................................................... contact us |
| Challenging Convention, Stimulating Success |
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| Taking the people with you – the importance of shared identity in place marketing. |
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Are there too many place marketing agencies? |
more (PDF) |
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Investment Sectors - Targeting companies with impact. |
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Understanding Perceptions - understanding and interpreting what others think of your location. |
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